How I went from overworked to doing what I love.

The world is full of people feeling overworked, underpaid and unappreciated. Stress levels are at an all-time high and the majority feel as if they’re not able to balance work with a life outside it. 

I was one such person before I managed to get my priorities straight: I always said yes when asked for help – even though some days that meant getting up two hours earlier than necessary just so that there would be time left in the day after answering emails or running errands during lunch because someone “had something come up.” By saying “yes” so often, however reluctantly, without taking care of myself first (and by extension those who depend on me), soon enough things started piling up until eventually everything crumbled like a house of cards and I was left burnt out.

My Vision

My Mission

The Process

My audit process

The four stages of the sales funnel, AIDA: Awareness, Interest, Decision and Action are not always linear. Different strategies should be applied to each stage in order to meet your customer’s needs at that time.

Each stage requires a different approach and as a marketer, all these has to be taken into consideration.


Goals: How to Grow Fast, Take on New Responsibility, and Make an Impact.

Happy Customers
Completed Projects
0 +
cups of green tea
Working Hours

Cycling, Learning From Motivational Gurus & a Thousand Little Missteps…

I didn’t have a smooth ride at all. My high powered corporate advertising days saw me launching major campaigns for different small, medium to large organisations. But the shift into “being my own boss” was anything but “high powered.” When I finally did “take the leap,” I had a chronic case of second-guessing, shiny object syndrome that made everything feel 1 million times harder than it should have been – even when things were going well, I quickly learned that success is never linear or easy to come by as an entrepreneur: there will be failures, obstacles and setbacks along your journey just like any other startup founder out there. 

Over the years, I’ve developed a reputation for being an action-driven individual!